MIMA Summit 2009

Rachel is interested in connecting users with the quality content they want and need. As a Content Strategy Lead in the User Experience department of Razorfish, a leading international interactive agency, Rachel develops processes, best practices and innovative ideas for Fortune 500 companies looking to use digital content in more meaningful ways. Before that, she worked in online publishing for seven years. She’s particularly interested in relevance, findability, signification, and inherently funny words. Rachel was doing Content Strategy long before she realized it was an actual field.