Daniel Redman, Media and Paid Search Director, eVisibility (Carlsbad, CA)
	Erich Wasserman, Co-Founder and VP of Sales, MediaMath (New York, NY)

The interactive marketing landscape is constantly changing, and so too are the ways that people use it for advertising. In this session we’ll go behind the scenes and talk about the state of display advertising today and why it’s not the root of all evil that some people say it is. Topics will include:

• Behavioral targeting

• Creative strategies (banner strategies, sizes, rich media)

• Impression spillage

• Direct versus network buys SEO for banners

• The “Cookie Revolt”