Rachel Lovinger, Content Strategy Lead, Razorfish (New York, NY)

Is your content like an out of control co-ed? In this session we’ll take a look at examples where no content strategy or poor content strategy led to embarrassing results. In each case, we’ll discuss sound practices that could have helped avoid potentially brand-damaging situations. Why should you care? Because it’s much easier and cheaper to have a content plan than having to do damage control after the fact! This session addresses:

•    How to spot some common and, often avoidable, content mistakes

•    How good content strategy can help brands dodge embarrassing results